Orclever Proceedings of Research and Development

The Implementation Of Recommendation System For Campaign Management Based On Digital Wallet Usage Habits

Ferhat Musa Uysal

Turkcell Ödeme ve Elektronik Para Hizmetleri A.Ş. (Paycell R&D Center)

https://orcid.org/0009-0009-1479-0967

Muhammet Taha Demiryol

Atmosware Technology Training and Consultancy Inc.

https://orcid.org/0009-0005-8831-8324

DOI: https://doi.org/10.56038/oprd.v5i1.492

Keywords: digital wallet, e-money, complex event processing, big data, smart campaign suggestion, financial solutions

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Abstract

This study seeks to develop an innovative infrastructure for digital wallets that addresses the diverse requirements of both corporate and individual users. The main focus is on real-time monitoring of users' interactions on digital asset management software and generating instant actions through the analysis of this data. In this context, the main objectives of the wallet include providing local solutions as an alternative to high transaction fees, ensuring that assets are securely stored on local cloud systems with digital wallets, and developing applications that will meet the needs of Financial Technology companies and its business partners. Thus, it is aimed to increase the security, efficiency, and cost-effectiveness of digital asset transactions and to improve the user experience in digital wallet use in general. As a result, this study aims to provide a comprehensive solution that aims to offer significant advantages such as security, usability, and cost-effectiveness in the field of digital asset management and storage. It is expected that this study will contribute significantly to the expansion of the digital wallet ecosystem and to users' experiences in digital asset management.

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