Orclever Proceedings of Research and Development

B2B Customer Engagement Customer Behaviour Forecast Application

Amirkia Rafiei Oskooei

Yildiz Technical University

https://orcid.org/0009-0004-3490-550X

Tahir Enes Adak

Casper Research and Development Center

DOI: https://doi.org/10.56038/oprd.v3i1.323

Keywords: Customer Behavior Forecast, Decision Support Software, B2B Customer Behavior, RESTful Services, Machine Learning, Deep Learning

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Abstract

The paper presents the "Casper Customer Behavior Forecast Application" a creative project focused on the creation of an advanced decision support software system. The purpose of this system is to closely observe, fully analyze, and precisely predict the behaviors of Casper Business-to-Business (B2B) clients. Our research study implements an innovative methodology by focusing on the enhancement of client interactions through the utilization of RESTful services. Our objective is to reimagine the future of customer relationship management by analyzing and forecasting client behavior in the business-to-business (B2B) setting. The project involves a comprehensive methodology that incorporates extensive study, complex software design, and careful data analysis. In more detail, it involves extensive monitoring of consecutive RESTful interactions carried out by business-to-business consumers across a period of time. By leveraging the capabilities of modern machine learning and deep learning algorithms, our objective is to develop prediction models that establish novel benchmarks within the industry. The methodology employed in this study includes the development of labeled behavioral datasets and the utilization of a supervised machine learning framework. The evaluation of model performance will be performed systematically using a range of metrics, such as F-Score and Accuracy, in order to establish the model's robustness and reliability in making accurate predictions. The expected outcomes of this project have the potential to bring about significant changes. Primarily, the integration of machine learning and deep learning algorithms will provide our company with an important amount of knowledge. Our organization will obtain an innovative software solution that possesses the capability to precisely forecast the future actions of B2B customers. This results in enhanced inventory management and a significant reduction in client waiting periods, resulting in increased levels of customer satisfaction. Additionally, this study has the potential to make significant additions to the global academic body of knowledge in the domains of machine learning and deep learning. In simple terms, the project titled "Casper Customer Behavior Forecast Application" embodies an innovative and academic effort aimed at enhancing customer engagement and predicting customer behavior within the context of business-to-business (B2B) interactions. This research project carries considerable importance, both in its potential to reinvent the field of customer relationship management and its ability to contribute to the global academic conversation on machine learning and deep learning.

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