Akman Köksal, G. ., Efe, E. . and Taşkın, U. S. (2025) “Design and Development of a Customer Data Platform for Loyalty Programs: Data Deduplication and Personalized Marketing Infrastructure”, The European Journal of Research and Development, 5(1), pp. 484–493. doi: 10.56038/ejrnd.v5i1.732.