AKMAN KÖKSAL, G. .; EFE, E. .; TAŞKIN, U. S. Design and Development of a Customer Data Platform for Loyalty Programs: Data Deduplication and Personalized Marketing Infrastructure. The European Journal of Research and Development, [S. l.], v. 5, n. 1, p. 484–493, 2025. DOI: 10.56038/ejrnd.v5i1.732. Disponível em: https://journals.orclever.com/ejrnd/article/view/732. Acesso em: 9 mar. 2026.