Akman Köksal, G. ., Efe, E. ., & Taşkın, U. S. (2025). Design and Development of a Customer Data Platform for Loyalty Programs: Data Deduplication and Personalized Marketing Infrastructure. The European Journal of Research and Development, 5(1), 484–493. https://doi.org/10.56038/ejrnd.v5i1.732